In a crowded market, quality is everything. Investing in a solid, well-made selection of socks benefits on two levels. Firstly, worn close to the skin from morning through to night, natural, breathable yarns such as fine gauge wool and two-ply cotton ensure a comfortable fit right where you need it. Secondly, the look of a sock is dependent on the care paid to its construction. The difference between functional and elegant, a beautifully finished pair is recognisable on even brief inspection.
Colour is where the sock comes into its own and the most enjoyable part of the purchase is selecting just the right shade. Traditionalists take pride in balancing trouser, sock and shoe. Picking a hue around the same part of the spectrum makes an impact by creating a uniform, clean and uninterrupted line of colour. A navy suit and navy sock with a snuff suede shoe or a warm, deep brown corduroy and a chocolate brown sock, are immediately pleasing to the eye and always a good choice.
However, allowing for a little playfulness is the real beauty of the sock. It is the safest way to experiment with colour, a gentle step into the world of vibrant shades. Dark denim and red socks are a classic and naturally pleasing combination; purple can be similarly effective, a regal shade of violet the ideal match for jeans as well as darker shades of blue and grey cloth. Similarly, picking out a brighter strand of colour from a rich tweed is a clever method of pushing bold shades while still keeping tones matched. The options are endless.