Stòffa's Agyesh Madan tells us how our new hat range came about, and what makes them the only hats you'll ever need.
The Stòffa for Drake’s hat was born out a conversation with Michael Hill, who has been supportive of our approach towards product development. Whilst we do not wholesale any of our products, when Michael broached the idea of creating a hat for the Drake’s collection, we were excited to do so. Drake’s and Stòffa share a belief in creating thoughtfully designed, well-tested products that one would cherish for a lifetime. We also believe that clothing should be fun and joyful, with each of us delivering that it in our own style through the use of color and pattern.
We strongly believe that hats are a great functional accessory made inconvenient because of their inability to travel well. Our hats have been designed to do exactly that - travel well. We start with a lush rabbit felt that is specially treated and blocked to allow it to readily return to shape after being rolled. We removed the decorative hat band and lining while updating the material on the interior sweatband; all blocked into an elegantly proportioned hat with a generous brim, designed to travel and adapt to any situation.
The limited edition final product is a version of our popular rabbit felt rollable hat with an exclusive sweatband designed by the Drake’s team, offered in a rich chocolate brown and a forest green. Informed by its strong heritage, Drake’s has created a distinct international aesthetic for the modern context. Our hat, an elegant shape combined with updated details and construction is the ideal companion to this aesthetic. Ready to travel with, from London to Italy to Japan to New York.
The hat is delivered with its brim blocked straight and flat so that each owner can add their own flair. Flip the front down and cock the hat to a side for a more classic finish. Flip the brim completely up and wear it slightly cocked to the back for a little rock and roll. Or simply wear it with a straight brim every day until the brim gets soft and relaxed.
Don’t be afraid to get caught in light rain or snow with it - it’s built to keep you warm and dry.