Niccolo Fedeli tells us about the principles of his family's brand, the importance of Italian manufacture, and working on our capsule collection of refined resort wear. To put the collection through its paces, we headed to Portofino, on the west coast of Italy.
Fedeli’s number one principle has always been quality. Since 1934, our main objective has been to deliver quality garments for everybody to enjoy. We never compromise on quality. We give a lot of importance to the research of the raw materials, since that is the base for the final product. But also every step of our production reflects this principle of quality.
Quality for us has always been very important and it is a road that we will stay on for the rest of our journey. Many brands have started to compromise on quality, scared by the competing prices from other countries outside of Italy. But we believe that if you abandon this road you become like everybody else. The product loses its voice, it doesn't have anything to say. We believe that by pursuing quality our products have a lot to say, there is a story to tell, to feel and to appreciate.
For example, for the swimming trunks we buy a special microfiber from Japan, which is considered to be the best on the market. Nobody uses microfiber for swimwear, everybody uses nylon. But nylon retains a lot of water and takes a very long time to dry. The reason why nobody uses microfiber resides in the printing. Printing the microfiber is very expensive and complicated. The microfiber cannot be printed directly, since the material is not stable. Therefore the print is made on paper and then transferred to the microfiber. Using the microfiber gives a better hand and a lighter weight, and a high performing swim trunk that dries in just a few minutes.
In summer, another very important item for us is the cotton. We buy one of the best cottons in the world, which is the Giza 45. We buy the yarn directly from Egypt, and then from the yarn all the fabrics are produced inside Fedeli with our circular machines. This way we are able to control and maintain the highest of qualities and we are also able to produce some very special fabrics that are exclusive to us.
Our home is in Monza. Fedeli has been there since 1934 and will continue to be there in the future. The factory for us is very important, it’s our image, our soul. That is why, in 2007, Mr Fedeli redid the whole factory. Giving a strong message to everybody in the company, “we are here to stay”. The factory reflects our main principle of quality. So every area of the fabric has been renovated with care and love. In the future we intend to stay in Monza and continue to produce everything with love and passion from our beautiful factory.
We strongly believe that our quality is only achievable in Italy. That is the main reason why everything that we produce is 100% made in Italy. By producing everything in Italy we are able to control our production in a close and effective way, which again translates into better quality and service to our clients.
We are extremely happy and honoured to be working with Drake’s. Drake’s also represents a quality store, and we believe that the Fedeli and Drake’s families share the same values. For Drake’s we developed a special collection working closely with their design team. In fact, all the swimwear patterns are exclusive to Drake’s and Drake’s only, giving them the opportunity to serve their clientele with a quality product that is also completely exclusive.
We believe that polos and swim trunks should be part of a gentleman’s leisure time wardrobe: a gentleman who enjoys being comfortable but also chic at the same time, who enjoys looking his best during all the different moments of his life. That is what we hope to communicate with this collaboration, and Drake’s is the best partner to communicate that with.
Photography: Jamie Ferguson