For the past few seasons, we have been offering what we call our ‘work shirt,’ which features twin flap pockets on the chest, and a soft semi-spread collar. It has appeared in hardy cotton twills and washed-out denims, but this season we elected to make it up in flannel. Though not just any flannel. We sourced an extraordinary heavyweight fabric from a Japanese mill, with rich, warm colours and a textured, slubby weave: the perfect material for a no-nonsense cold-weather garment. The finished product is something quite special, a hard-wearing shirt with workwear credibility, elevated by a cloth that is anything but workaday.
So, follow in the footsteps of great men – gas-pumping, bigfoot-harbouring, tool-mongering men – and put your faith in flannel.